Online Market Channels

Youtube, Instagram, Facebook, Tictok and Local Presences

Online Market Channels

The development of online channels in Vietnam is rapid. After the epidemic, Vietnamese consumers have completely formed the habit of buying daily necessities online. In 2024, the growth rate of online grocery sales was three times faster than that of offline sales. Platforms such as TikTok Shop, Youtube, Instagram are popular among consumers. Online channels offer the advantages of price – comparison, coupons, and home delivery, meeting the needs of consumers for cost – effectiveness and time – saving.

Online channels are growing crucial due to three key factors. First, Vietnam has rapid internet penetration (over 70% of the population, per recent data), with young users (18-35) dominating—they prefer online research, shopping, and brand interaction. Second, offline infrastructure (e.g., rural retail access) is still limited, making online channels the most efficient way for brands to reach nationwide audiences, including underserved areas. Third, cost-effectiveness: online ads, social media, and e-commerce platforms let brands target specific groups at lower costs than traditional media (TV, billboards), while enabling real-time engagement to build trust in emerging markets.

How Courtpearl can help to leverage your access to Online Market Channels


Develop a tailored strategy (e.g., content marketing, social ads, SEO) and choose optimal channels (e.g., YouTube, Facebook, e-commerce platforms) aligned with audience habits.

Thoroughly investigate Vietnam’s traditional retail market. Understand consumer demand, purchase habits, and preferences, such as consumers’ preference for fresh produce and their tendency to buy on – the – spot. Analyze local competitors’ channel strategies to identify market gaps and opportunities.

Based on the research results, focusing on client’s target markets in Vietnam, considering factors such as population density, economic development level, and consumption capacity. Segment customers according to demographics, consumption levels, and shopping habits, and determine the primary and secondary target customer groups.

Create a content calendar with audience-centric content (e.g., demos, testimonials); outline campaign timelines, budgets, and resource allocation.

Clarify core goals (e.g., brand awareness, sales conversion) and set measurable KPIs (e.g., website traffic, CTR, conversion rate) to track success.

Establish an efficient logistics and supply chain system to ensure the timely supply and delivery of products. Consider factors such as transportation methods, storage facilities, and inventory management to ensure product quality and freshness during the circulation process.

Regularly monitor the sales data, market share, and customer satisfaction of traditional retail channels. Analyze the operating performance of channels, identify problems and areas for improvement, and adjust channel strategies and operational measures in a timely manner.