Promotion & Branding
Localized Expression and Precise Reach
Building Local Awareness
| Brand implementation services are based on the principles of “localized expression + precise reach” to create practical brand awareness. During the brand positioning and visual adaptation phase, brand presentation is optimized based on Vietnamese consumer preferences. The localization team reviews the language adaptability of brand names and slogans to ensure cultural integration. Omnichannel marketing execution integrates online and offline resources. Online, leveraging local influencers, we implement campaigns such as YouTube review promotions, and Instagram visual marketing, TikTok product placement. We also optimize Google keyword rankings to increase search visibility. Offline, we participate in exhibitions such as the Vietbuild Exhibition, host brand pop-up events, and collaborate with partner retailers like Circle-K to launch “in-store experience + social media check-in” campaigns. For consumer relationship management, we establish a Vietnamese-language oriented selling campaign. We maintain user engagement through real-person interactions, push notifications and exclusive initial offer discounts, building a brand loyalty database. |
