Market Placement

Products, Channels and Consumers

Our Market placement services focus on precisely matching “products, channels, and consumers,” bridging the core supply-to-consumer chain.
Step 1

Initially, we leverage local databases to conduct channel profiling and adaptation analysis, selecting resources based on the market characteristics of each of the three locations. Ho Chi Minh City prioritizes modern supermarkets like Co.op Mart, social e-commerce platforms like TikTok Shop, and integrated distributors like DKSH; Hanoi strengthens partnerships with Circle-K Convenience Stores chains, Metro hypermarkets, and Hai Phong City focuses on connecting with traditional markets (such as Hang Duong Market) and community retail outlets.

Step 2

Mid-term, targeted matching and implementation support will be provided. Through our business connections and B2B platforms, large amount of high-quality local business partners will be identified. Dedicated Activities will be organized to facilitate in-depth discussions between companies and distributors and retailers. Furthermore, the service assists in clarifying cooperation terms, including entry fees, logistics reimbursement mechanisms, and the division of after-sales responsibilities, to mitigate compliance risks associated with foreign investment partnerships.

Step 3

In the later stage, we assist our client to build more sophisticated monitoring system, coordinate with the local team to track product sales data, optimize the replenishment frequency for different categories such as fast-moving consumer goods and beauty products, and ensure the immediate response of the e-commerce channels and the stable supply of traditional channels.