Case – The Apollo Branding

The Qualidux Group is the enterprise of Bernie Ting’s family whose reputation has been built on Quality and Responsibility for decades. Under the leadership of Bernie, who joined the business in 1996, the company has strengthened this legacy. Qualidux excels in creating a wide array of plastic products—from innovative toys to essential household goods.

Bernie has extended beyond the factory floor. His 16-years tenure on the Hong Kong Q-Mark Council, including a decade as Chairman, reflects a deep-seated belief in the power of quality. He has been a driving force in elevating industry standards, most notably by expanding the Q-Mark certification to service industries.

In essence, Qualidux’s vision is to replicate the success of Qualidux not just through selling products, but by transplanting a philosophy that a brand APOLLO built on unwavering quality, ethical manufacturing and genuine consumer trust can thrive and become a market leader in Vietnam’s promising future.

Market Research

Courtpearl assisted Qualidux to conduct Market Research and select an optimal corporate structure. This requires a thorough research in the Vietnamese market to identify potential opportunities, assess product demand, competition, target customers, local services partners and legal and regulatory requirements. Based on the business goals and local requirements, determine suitable business structure and start-up Strategy.

Licensing and Business Setup

Courtpearl assisted Qualidux to prepare for the necessary legal documents. All foreign – language materials must be notarized by the Vietnamese consulate, and Chinese documents need to be translated into Vietnamese and stamped with a special translation seal.

  • the company charter, articles of association, shareholder identity certificate notarization and authentication
  • lease contract or property rights certificate, etc.
  • apply for an Investment Registration Certificate (IRC)
  • apply for an Enterprise Registration Certificate (ERC)
  • register company names to the Vietnamese trademark and patent office 
  • register for a tax code at the local tax authority
  • open electronic tax – filing system
  • open bank account, providing auxiliary proof for the business address
  • register the official seal at the public security department

Staff Recruitment and Office Setup

  • recruit local expertise thru compliance with local labor laws and regulations, such as setting a probationary period in accordance with the law, paying social insurance, and following dismissal procedures.
  • search for business centres which meet the functional，operational and strategic criteria to support smooth daily operations, enhance brand image, and adapt to business growth. 

Market Promotion and Exhibition

  • Courtpearl assisted Qualidux in looking for partners in the local market of Ho Chi Minh City, Hanoi and Haiphong. These partners include distributors, agents and services providers. Through cooperation, expand the brand APOLLO’s influence and market coverage.
  • Courtpearl assisted APOLLO to acquire a booth in the exhibition VIETBUILD 2025. VIETBUILD 2025 is a large – scale and influential comprehensive building materials and home – related exhibition in Vietnam and even Southeast Asia.

  • The exhibition is held in Ho Chi Minh City. The exhibition is expected to accommodate more than 500 exhibitors. The exhibits cover a wide range of fields, including construction machinery, building materials, kitchen and bathroom equipment, lighting, chemical building materials, smart homes, renewable energy equipment, etc. The highlight of the exhibition is to promote digital transformation and the application of green technology in the construction industry.